Part 2 in a 3 Part Series focusing on Social Media.
Exploiting the Value of Social Media
Social media is a hot business topic. How does a company measure the ROI of social media? How are companies successfully using social media to support their brand and market messaging? Is the approach different for business-to-business message management than when selling directly to consumers?
RichTech's Women in Technology Forum will explore the value of social media at its March meeting, focusing on successful social media strategies developed for national, regional, and local brands.
A panel of local experts with deep practical experience will share their social media success stories, talking about:
- How to develop and deploy corporate messages using social media
- What a successful business social media strategy looks like
- Measuring the impact and value of social media conversations
- How corporate and personal branding differ
- What a local campaign can do for a national brand and navigating corporate restrictions on local marketing campaigns
The panel:
- AnnMarie Grohs, Sales & Marketing Manager, Morton's the Steakhouse, Richmond
- Kendall Morris, Managing Partner-Emerging Media Practice Group, Fahrenheit Technology + Founder of Social Media Club Education Connection Chapter, Richmond
- Caroline Platt, Manager at The Hodges Partnership + Board member, Social Media Club Richmond
The panel will be moderated by Casey Quinlan, the Mighty Mouth of Mighty Casey Media + Wellcentrix LLC.
March 18, 2010
4:30 - 6:00 PM
Altria's Center for Research & Technology
601 E. Jackson Street, Richmond, VA
Due to security requirements, you must be registered to attend this event.
The RichTech Women in Technology Forum is a catalyst to ignite and maintain an interest in science, math and technology in women. Network with your peers and learn about various technology, business and career topics. All women are invited to join this group. You must be a member of RichTech at the Basic Level or above to attend this meeting. Please contact alicia@richtech.com if you have any questions.